Link Labs

Link Labs is the third pillar of our methodology, in addition to Business Tools and People Skills. Its main mission is to put into practice what is learned in the other two pillars and ease the journey of students within the creation of their businesses.


Link Labs purpose is to:

Train students to look at business opportunities;

Transmit and apply knowledge;

Support the creation and development of new businesses and

Accelerate innovative projects.



The Knowledge Hub consists of dynamic sessions with guests from startups, large companies andacademics that share trends and discussions about the main sectors of the economy and innovations.


These are activities with an emphasis on futurism, sector analysis and Science and Technology, covering different sectors, such as: Retail, Smart Cities, Agro, Health and beauty, food and beverages, Finance, among others.


Access to the Knowledge Hub is open to all undergraduate and Master in Business Entrepreneurship (MBE) students, upon prior registration. The knowledge hub aims to train students to look at business opportunities and receive knowledge from external sources.


For that, the Hub is divided into three main fronts, each complimentary to the other:

Visits to companies and startups in financialder to learn about several aspects of different types of businesses;

Cultural visits to impart both creative and general knowledge repertoire to all students;

Conversations with entrepreneurs and relevant people to allow learning and exchange of experiences with people who have already gone through the entrepreneurial journey. empreendedora. Bem como especialistas sobre ferramentas de negócios, As well as experts on business tools, technologies and trends, futurism and industry analysis.

it happens at the hub

Retail Workshop

in Reserva's workshop with Felipe Siqueira


with Guilherme Brunhole - Founder of UauBox


with Gustavo Cerbasi


to Adidas distribution center


to IFood's HQ


with Guilherme Campos – Co-founder of Dr. Jones


The workshops are practical classes where the student, accompanied by mentors, follows a unique methodology in the evolution of their idea or company. For this, the workshops are divided into two types, by stage of evolution and by sector of activity.


Evolution stage: They are divided into ideation, validation, traction and scale-up.
Sectoral: Workshops are offered for agribusiness, retail and health.


This is the moment where brainstorming about business projects and product proposals takes place. Students who want to build a business, but still don't have an idea or don't know the sector in which they would like to work, are at this stage.


For this stage, we designated a path that will encourage students to understand their talents, skills and business opportunities, using People Skills + Futurism methodologies. . .


This is the stage where validation of a scalable and profitable business model that generates significant impact happens. In this stage, students can test a business model hypothesis that has not yet been validated. They can also strategically redirect their current business model, better understanding the pain to be addressed, the customer and the solution. . . .


This is where students can structure and manage the company's growth. Companies in this stage already have operational businesses that generate revenue and have entrepreneurs with full-time dedication working in the business. Businesses in this stage já possuem negócios operacionais, que geram receita, têm empreendedores com are in the process of bringing traction to their growth and structuring their management.


This is where the company activates exponential growth, which means increasing their revenue and customer base, while maintaining a lean administrative and cost structure.financialA scale-up is at the peak of its development. From there, it can become a unicorn or a publicly traded com pany.



This team acts as a general practitioner, understanding the students' need and directing paths. It is made up of profinancialfessionals with extensive market experience, with a comprehensive business vision, willing to guide their mentors through the maturity stages of companies.


Carlos Henrique

Volunteer mentor at Endeavor with a postgraduate degree from COPPE-UFRJ and a Master's in Management of Technology from MIT's Sloan School of Management.

Claudia Madri

Executive Manager of new businesses at Suzano.

David Ledson

Board Member, angel investor, consultant and mentor of acceleration programs at Sólides Tecnologia.

Denis Chamas

Head of innovation and new businesses at Nestlé.

Ednei Zampese

Angel Investor and director at CentralMesh.

Eduardo Muniz

CEO at SIMPLIE and MBA professor.

Eduardo Braia

Startup investor and partner at Proinvest Finance Corporate.

Fernando Prado

CEO at Neo Vita Reprodução Humana and co-Founder of LabForLife.

Guilherme Brunhole

Founder & CEO of UAUBox.

Heitor de Vargas

Branding professor with extensive experience as Country Manager and Marketing Director in
large companies such as Gruppo Campari, Johnson & Johnson, Unilever and

Marcus Lins

Business lawyer and angel investor.

Marinnah Dias

Head of new business development in innovation at EDP Brasil.

Nicolas Scridelli

CEO at Habitissimo BR & Triider.

Victor Sanacato

Founder of the Tanso Innovation School and Managing Partner of Innoway.