methodology
We understand that, in order to train great entrepreneurs capable of transforming the world, we must prepare them in all spheres. Our teaching methodology encompasses technical knowledge, called Business Tools, Business Tools, or as we call it here, People Skills. To help unfold each students dream of becoming an entrepreneur, we have Link Labs, where students put into practice what they have learned during classes.
People Skills
The so-called Soft Skills are the socioemotional skills, essential for each individual to succeed and be happy, both professionally and personally. But that term “Soft” has the connotation of light, soft and the brain makes an interpretation that is therefore less important than the famous “hard skills”, technical skills. However, as we have already said, developing your self-awareness, managing your emotions and knowing how to communicate and interact with others are the keys to true success and therefore even more important than knowledge of the technical part. That's why we call these characteristics People Skills, something that every human being should have, characteristics and abilities that allow a person to interact effectively with themselves and others.
Some examples of People Skills skills are: self-knowledge, communication, oratory, listening, emotional management, productivity, among others. In other words, we are talking about everything that contributes to your high performance and consequently greater chances of long-term success. People and soft skills are the most relevant factors for any employee, from CEO to intern,– and not necessarily technical skills.
Here at Link, People Skills is a fundamental pillar of our curriculum, below are the details of how it is applied in the curriculum:
PEOPLE SKILLS 1 (SELF-AWARENESS 1)
Introduction to self-awareness (who am I?) and neuroscience (how do I function?)
PEOPLE SKILLS 2 (SELF-AWARENESS 2)
Provocation from different angles about self-knowledge and emotions; also, preparation for Self Management
EFFECTIVE COMMUNICATION
Communication tools applied to situations regarding entrepreneurship
PEOPLE SKILLS 3 (SELF-MANAGEMENT 1)
Introduction to productivity and behavioral management
PEOPLE SKILLS 4 (SELF-MANAGEMENT 2)
Development of Thought Management, Emotion Management, Crisis Management and Self-Management Instruments
PEOPLE SKILLS 5 (SOCIAL AWARENESS 1)
Introduction to Social Awareness and Empathy
PEOPLE SKILLS 6 (SOCIAL AWARENESS 2)
Deepening in Social Awareness and Listening
PEOPLE SKILLS 7 (RELATIONSHIP MANAGEMENT 1)
Relationships of Power (Maturity Continuum), Influence, Motivation, Teamwork
PEOPLE SKILLS 8 (RELATIONSHIP MANAGEMENT 2)
Negotiation and Leadership
True entrepreneurs, to lead a company, must first lead themselves.
At Link, People Skills classes develop students both in their interpersonal characteristics: Self awareness, Self Management and also in their interpersonal characteristics: Social Awareness and Relationship Management.
It's a 4 years journey of self-knowledge, managing your emotions and relationships, training and improving communication, ending with perfusion and leadership. All this in dynamic classes, based on neuroscience and with an exclusive method.
Wellness
Our Wellness Pillar aims to enhance the personal and professional performance of our students. We believe that training both body and mind is what makes us go further.
There are several activities such as:
Sessions with the Wellness mentor serves to enhance your results in a personalized way.
Body and Mind are an integrated system. We take care of the mind and emotions in People Skills classes, and integrate with the body in the Wellness class. This is one of Link's main differentials for training entrepreneurs.
However, we believe that, no matter how much technical knowledge the entrepreneur has, the lack of self-knowledge and a program for the development of socioemotional skills can jeopardize essential resources to succeed in their endeavor.
With that in mind, Link offers all its students the opportunity to have a mind mentor-a highly qualified and experienced professional who supports students in their socioemotional development.
The Mind Mentor program is based on the premises and foundations of Neuroscience, understanding that results come from people's actions and behaviors.
And such actions and behaviors come from the way people perceive and feel the world, influencing what they think and feel from the meanings they give to events and circumstances they experience. Being active agents of change in the environment of which they are a part.
In this program, mentored develop an enormous capacity for self-knowledge, learning about their beliefs, emotions, values and becoming able to carry out their own emotional management, gaining maturity to create and manage a business, increasing the chances of success.
Each Link student has a mind mentor who accompanies them all through their journey. Throughout 8 semesters, 4 years, in monthly 30-minute face-to-face/online meetings to provide socioemotional support and guidance.
Colleges with a traditional teaching method transmit, over the years of student learning, only knowledge related to hard skills, that is, technical skills (eg finance, calculation, etc).
However, it is known that a professional who excels only in finance and does not communicate clearly, does not know how to lead a team, extracting the best from the team, does not understand their emotions and therefore makes decisions that generate losses, affecting their performance and market position.
Link's People Skills Pillar is a huge competitive differentiator for our students. Besides market, it is a differential for a life of high performance, balance and health.
Business Tools
Business Tools is a concept resulting from a co-creation process, integrating knowledge from renowned experienced professionals, professors, academics and the studies of new technologies and trends. The result was a robust and practical curriculum. The starting point for the creation of this pillar was: What should an entrepreneur and business owner know for the success of their company?
Answering this question, we come to the following topics:
Here at Link, we believe that it is fundamental for entrepreneurs to master these 7 areas, always bearing in mind that all fronts are permeated by the constant inovação, sustentabilidade e aplicação prática dos conceitos.
search for innovation, sustainability and practical application of concepts. At Link, the format of the classes deviates from the traditional pattern, where professors are the holders of knowledge, often acquired through theory, and students are just receivers.
Our classrooms are exchange environments, where both students and teachers are responsible for the success of classes and learning.
admissions
process
Link aims to break the biggest paradigm of secondary and higher education: Brazilian's traditional entrance exam. We want to get to know and assess our students wholistically and not just on their performance on a specific test. Therefore, we developed the Link Journey, name of our admissions process, composed of four stages: PREP, CASES, GROUP SESSION and INTERVIEW.
Are you interested in learning when we will open enrollment for our next class?