methodology

The educational system of Link is structured based on the integration between theoretical and practical knowledge and the implementation of techniques along with the experience of living for a complete learning.

 

From this perspective, our approach has three main pillars: Business Tools, People Skills e Link Labs.

 

While students learn to enhance their business skills, they also cultivate self-understanding, confidence, and clarity, essential abilities to face the typical challenges of the entrepreneurial world.

 

In this scenario, as they progress, they not only acquire practical knowledge but also strengthen themselves internally to deal with various types of demands.

People Skills

Link Labs

Business Tools

People Skills

The teaching of Soft Skills, also known as Interpersonal Skills or People Skills, aims to prepare students to become complete professionals, leaders and entrepreneurs.

Link Labs

The Link Labs provides college students with an experience that extends beyond the classroom.

By offering extracurricular activities that include mentoring, company visits and workshops led by experts, our students learn valuable lessons related to entrepreneurship.

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Business Tools

We identify the non-negotiable business skills for entrepreneurial success and structure the foundation of our curriculum. In this way, our students learn how to handle different types of business tools within their strategies.

People Skills

Soft Skills, also known as socio-emotional skills, are essential for individuals to succeed and be happy, both professionally and personally.

 

Often, these characteristics are seen as less important than the famous "hard skills", technical skills.

 

However, developing self-awareness, learning to manage emotions, and knowing how to communicate and interact with others are very important elements to achieve true success.

 

It is because we believe in the relevance of these elements that we refer to these characteristics as People Skills, in other words, skills that every human being should strive to develop and improve.

 

Throughout the entire undergraduate course, the People Skills program is structured into stages, each with a specific focus:

  • 1st and 2nd semester – Self Awareness
  • 3rd and 4th semester – Social Awareness
  • 5th and 6th semester – Social Awareness
  • 6th and 7th semester – Relationship Management (Relationship Management) Mind Mentor

 

In addition, throughout the entire course, students participate in mentoring sessions, with a "Mind Mentor". On these occasions, they are closely guided by qualified professionals, which further enriches their development journeys within Link.

 

Check below for a detailed overview of how this science is applied in our curriculum:

PEOPLE SKILLS 1 (SELF-AWARENESS 1)

Introduction to self-awareness (who am I?) and neuroscience (how do I function?)

PEOPLE SKILLS 2 (SELF-AWARENESS 2)

Provocation from different angles about elements related to self-awareness and preparation for Self Management

EFFECTIVE COMMUNICATION

Communication Tools Applied to Entrepreneurship

PEOPLE SKILLS 3 (SELF-MANAGEMENT 1)

Introduction to productivity and behavioral management

PEOPLE SKILLS 4 (SELF-MANAGEMENT 2)

Development of thought management, emotion management, crisis management, and self-management tools.

PEOPLE SKILLS 5 (SOCIAL AWARENESS 1)

Introduction to Social Awareness and Empathy

PEOPLE SKILLS 6 (SOCIAL AWARENESS 2)

Deepening in Social Awareness and Listening

PEOPLE SKILLS 7 (RELATIONSHIP MANAGEMENT 1)

Power relationships (Maturity Continuum), influence, motivation, and teamwork

PEOPLE SKILLS 8 (RELATIONSHIP MANAGEMENT 2)

Negotiation and Leadership

Mind Mentor

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Our students have access to a Mind Mentor, specialist who accompanies you and provides guidance throughout your time studying at Link, through monthly 30-minute meetings.

 

Although most active colleges value only technical knowledge, it is known that a successful professional also needs to develop skills that enable them to, for example, lead a team, manage crises, and handle emotions.

 

That is why our People Skills pillar is a huge competitive advantage for our students.

Business Tools

The concept arises Business Tools through open collaboration, bringing together insights professionals in the market, educators, researchers, and the latest analysis of emerging technologies and trends.

 

In this sense, the origin of this process dates back to a central question: what knowledge is truly indispensable for the success of an entrepreneur?

 

By exploring this question, we identify some specific themes such as technology, strategy, operations, sales, marketing, finance, people management, and culture.

 

Undoubtedly, knowledge within these sectors plays a fundamental role in the set of skills necessary to ensure the progress and prosperity of a company.

 

Therefore, through the dedicated focus on these elements, our approach empowers students to face the multifaceted challenges that exist in the contemporary business landscape.

admissions

process

Completely different from traditional college entrance exams, Jornada Link exists so that we can fully know and evaluate all candidates - from the technical knowledge they possess to the personal skills that form their entrepreneurial ability.

 

The process consists of four different stages: prep, cases, group sessions and interview.

 

You can better understand how each of them works by browsing our website.

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