methodology
The educational system of Link is structured based on the integration between theoretical and practical knowledge and the implementation of techniques along with the experience of living for a complete learning.
From this perspective, our approach has three main pillars: Business Tools, People Skills e Link Labs.
While students learn to enhance their business skills, they also cultivate self-understanding, confidence, and clarity, essential abilities to face the typical challenges of the entrepreneurial world.
In this scenario, as they progress, they not only acquire practical knowledge but also strengthen themselves internally to deal with various types of demands.
People Skills
Soft Skills, also known as socio-emotional skills, are essential for individuals to succeed and be happy, both professionally and personally.
Often, these characteristics are seen as less important than the famous "hard skills", technical skills.
However, developing self-awareness, learning to manage emotions, and knowing how to communicate and interact with others are very important elements to achieve true success.
It is because we believe in the relevance of these elements that we refer to these characteristics as People Skills, in other words, skills that every human being should strive to develop and improve.
Throughout the entire undergraduate course, the People Skills program is structured into stages, each with a specific focus:
In addition, throughout the entire course, students participate in mentoring sessions, with a "Mind Mentor". On these occasions, they are closely guided by qualified professionals, which further enriches their development journeys within Link.
Check below for a detailed overview of how this science is applied in our curriculum:
PEOPLE SKILLS 1 (SELF-AWARENESS 1)
Introduction to self-awareness (who am I?) and neuroscience (how do I function?)
PEOPLE SKILLS 2 (SELF-AWARENESS 2)
Provocation from different angles about elements related to self-awareness and preparation for Self Management
EFFECTIVE COMMUNICATION
Communication Tools Applied to Entrepreneurship
PEOPLE SKILLS 3 (SELF-MANAGEMENT 1)
Introduction to productivity and behavioral management
PEOPLE SKILLS 4 (SELF-MANAGEMENT 2)
Development of thought management, emotion management, crisis management, and self-management tools.
PEOPLE SKILLS 5 (SOCIAL AWARENESS 1)
Introduction to Social Awareness and Empathy
PEOPLE SKILLS 6 (SOCIAL AWARENESS 2)
Deepening in Social Awareness and Listening
PEOPLE SKILLS 7 (RELATIONSHIP MANAGEMENT 1)
Power relationships (Maturity Continuum), influence, motivation, and teamwork
PEOPLE SKILLS 8 (RELATIONSHIP MANAGEMENT 2)
Negotiation and Leadership
Mind Mentor
Our students have access to a Mind Mentor, specialist who accompanies you and provides guidance throughout your time studying at Link, through monthly 30-minute meetings.
Although most active colleges value only technical knowledge, it is known that a successful professional also needs to develop skills that enable them to, for example, lead a team, manage crises, and handle emotions.
That is why our People Skills pillar is a huge competitive advantage for our students.
Business Tools
The concept arises Business Tools through open collaboration, bringing together insights professionals in the market, educators, researchers, and the latest analysis of emerging technologies and trends.
In this sense, the origin of this process dates back to a central question: what knowledge is truly indispensable for the success of an entrepreneur?
By exploring this question, we identify some specific themes such as technology, strategy, operations, sales, marketing, finance, people management, and culture.
Undoubtedly, knowledge within these sectors plays a fundamental role in the set of skills necessary to ensure the progress and prosperity of a company.
Therefore, through the dedicated focus on these elements, our approach empowers students to face the multifaceted challenges that exist in the contemporary business landscape.
admissions
process
Completely different from traditional college entrance exams, Jornada Link exists so that we can fully know and evaluate all candidates - from the technical knowledge they possess to the personal skills that form their entrepreneurial ability.
The process consists of four different stages: prep, cases, group sessions and interview.
You can better understand how each of them works by browsing our website.
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