From humble beginnings to a pharmaceutical empire: CIMED's journey of resilience and success, a story of determination, innovation and family values.

From its modest origins in the 1970s to becoming a powerhouse in the Brazilian pharmaceutical industry, CIMED is an example of determination, hard work and entrepreneurial vision. 

Founded by a family that valued hard work and overcoming obstacles, the company started out as a small laboratory, producing a simple cough syrup.

We had the pleasure of talking to Karla Felmanas, the company's VP, whose career is intrinsically linked to the history of the pharmaceutical company. She enthusiastically shared some of the challenges she has faced and the achievements she has made over the years. 

As she came from a family that didn't have abundant financial resources, she and her siblings grew up working in the company from an early age, learning the values of autonomy, responsibility and persistence.

CIMED and the rule of continuous growth

First and foremost, the philosophy of continuous growth, handed down by the family patriarch, permeates all of CIMED's decisions. 

While investing in digital transformation and innovative marketing strategies, the company has become a nationally recognized brand both for the products it sells and for the strategic partnerships it is always establishing.

Collaborations with public figures and sponsorship of sporting events, for example, were key to its international expansion and visibility.

At the same time, Karla also said that even in the face of success and the need to take risks, it is necessary to learn from the failures that eventually happen. 

By combining this point of view with its rigorous product development process and agility in responding to market demands, CIMED guarantees its prominent position in the pharmaceutical industry.

About Karla beyond CIMED

In addition to business success, Karla also finds gratification in her personal and family life, highlighting the importance of discipline, solid values and mutual support.

Today, as she looks back on CIMED's growth, she feels proud of the legacy they are building. 

His journey is an inspiring testimony of how determination, resilience and entrepreneurial vision can turn dreams into reality and challenges into opportunities for growth.

Applications for Entrepreneurs:

Resilience in Times of Adversity:

 CIMED's history highlights the importance of resilience in the face of challenges.

Entrepreneurs can apply this lesson by standing firm in the face of difficulties and seeking creative solutions to overcome them.

Innovation as an Engine of Growth:

CIMED has invested in digital transformation and marketing, boosting its expansion. For entrepreneurs, this highlights the importance of constantly seeking new technologies and market strategies to remain competitive.

Strategic Partnerships:

Collaborating with public figures and entering new markets are examples of strategic partnerships. Entrepreneurs can seek alliances with influencers or complementary companies to increase their visibility and reach.

Learning from failures:

CIMED recognizes the importance of learning from failures and adjusting its approach quickly. For entrepreneurs, this highlights the need to be agile and flexible, adapting to market changes and learning from mistakes.

By applying these principles to their own businesses, entrepreneurs can find inspiration in CIMED's journey of success and build resilient, innovative and growth-oriented companies.

Watch the full interview: