Renowned entrepreneur, sales strategist and president of Loja Integrada, Alfredo Soares is an influential figure on the Brazilian retail scene. His career, marked by achievements and innovation, makes him one of the most outstanding salesmen in Brazil, with an impressive track record of commercial and educational transformations.

In the world of sales, the recurring question is: "Can everyone be an excellent salesperson?" Alfredo Soares believes so, but with caveats. 

Even if there are people with a natural predisposition for sales, improving this skill is essential. For Alfredo, excellence isn't just about selling more, it's about selling better. 

He highlights the importance of asking not only "how to sell more", but also "how to sell better" and "how to keep customers in the long term". In other words, the focus should be on process optimization and efficiency.

The Journey of a Great Salesman

However, Alfredo Soares' trajectory transcends the conventional salesman profile. His journey is permeated by various areas of activity, interconnected skills that weave together to form a unique and comprehensive approach. 

His father's influence, combined with his experience in water polo, generated a resilient and committed mentality. 

At the same time, his passion for sport and leadership skills acquired in the swimming pools were transferred to the business world, shaping his character and professional profile.

From Carioca Idea to VTEX: Building an Empire

Alfredo Soares' first steps into the world of entrepreneurship were taken with Ideia Carioca, a venture that gave him valuable sales experience. 

This starting point evolved into the creation of Marketing Shop, a multifaceted agency that opened doors to the exploration of e-commerce. According to the entrepreneur, the founding of Xtech Commerce boosted his entry into the e-commerce world. 

Against this backdrop, Alfredo ended up joining the giant VTEX, an audacious move that culminated in his subsequent rise to the position of institutional VP.

G4 Education: Commitment to Business Development

Similarly, because he also wanted to share knowledge and skills, Alfredo, along with Tallis Gomes and Bruno Nardon, created G4 Educação, a collaborative venture that aims to train managers to take their businesses to the next level. 

G4 Educação has already impacted thousands of students and aspires to generate more than a million jobs by 2030, contributing to Brazil's economic transformation, according to one of its founders.

Today, Alfredo Soares continues his journey as president of Loja Integrada, one of the branches of VTEX. His commitment to excellence in sales and his passion for educating seem to remain unwavering. 

His journey, full of challenges overcome and goals achieved, highlights the importance of perseverance, constant learning and innovation. With his passion, knowledge and determination, Alfredo Soares continues to shape destinies and inspire others to follow successful paths.