admissions process 2024.1
The Jornada Link is the selection process for the undergraduate program in Business Administration at Link School of Business.
Link School of Business is a college of business administration, focused on educating leaders and business owners.
degree in business administration
undergraduate business administration program, certified by the Ministry of Education (MEC), focused on educating and empowering entrepreneurs.
4 years (8 semesters) with a semester frequency.
full-time undergraduate degree in business administration.
The MBE is Link's business training course, aimed at business owners or individuals with a profession who want to start a business but don't know where to begin.
the program consists of 7 months of classroom lectures with immediate application in businesses, including in-person meetings and online content (delivered synchronously).
high school students.
what we are made of
Alpargatas is a Brazilian company with global operations that owns brands such as Havaianas and Osklen. The company built a case for the candidate's admissions process, whose challenge was to create a product to expand the sandals business in Brazil to the male audience, focusing specifically on opportunities for use outside the beach. The panel was composed by the ex-CMO of the brand, Fefa Romano.
Ambev is a Brazilian company dedicated to the production of beverages, including beers, soft drinks, energy drinks, juices, teas, and water. It is the 14th largest company in the country in terms of net revenue and controls approximately 69% of the Brazilian beer market. For the Ambev case, candidates were required to analyze the Trade Marketing material purchase database from 2019, select a category, and create an innovation within that category.
ArcelorMittal S.A. is a multinational industrial conglomerate of steel companies based in Luxembourg. It was formed in 2006 from the merger of Mittal Steel Company and Arcelor. ArcelorMittal is the world's largest steel producer, with an annual crude steel production of 93.6 million tons as of 2012. Arcelor has already consolidated numerous projects with Link, including a case for our admissions process, factory visits for the "Hub de Conhecimento" and a joint project, taking place at the Link Lodge in Palo Alto, where we put together a team of students, Link staff and Arcelor employees, to research the metaverse in Silicon Valley and create a startup in the metaverse.
We are partners with AWS, also known as Amazon Web Services, a cloud computing service platform offered by Amazon.com. In 2021, the company presented a User Experience (UX) case for candidates in the Jornada Link (our selection process) to solve.
Coca-Cola, a company with billions of profit, set up a marketing case for our admissions process in the year of 2022. The candidates had to develop a strategy expanding the acceptance of Schweppes Premium Drink within the market.
Desinchá, a Brazilian beverage and healthy food company, founded in 2017, was at some Link events for activation. The company is also part of our extracurricular activities, with Lohran Schmidt, co-founder of the brand, lecturing to our students for the "Hub de Conhecimento", a platform inside Link Labs.
In addition to building a case for one of our admissions process, Google is our institutional partner with workspace for education and technical support. The educational platform used by our students and teachers is Google Classroom.
As a leader in the industry in Latin America and present in countries such as Argentina, Mexico, and Colombia, the company has conducted various activations at our events, including Onboarding, Business Week, and Pre College. Similarly, we frequently visit the company's headquarters in São Paulo with our students.
MAC, one of the largest cosmetics companies in the world, was in our admissions process of 2022, in which candidates had to create a new marketing campaign. The students presented their solutions to the board composed of Marketing executives at MAC. In addition to this partnership, Ingrid Abdo, VP & GM of MAC LATAM, is one of the Marketing professors here at Link.
Arcos Dorados Holdings, the largest franchisee of the network in the world, structured a case for the Jornada Link edition held in the second semester of 2022. Additionally, McDonald's often participates in most of our events.
Microsoft Corporation is a US transnational corporation based in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, electronic products, personal computers and services. The company's Head of Education provided a case in which candidates should present research from secondary sources in order to define strategies for adopting Microsoft programs and solutions aimed for the Educational area in Brazil, positively impacting the country.
Minerva Foods is a Brazilian food company founded in 1924 in the city of Barretos. The company is active in the sale of fresh meat, derivatives, and in the export of live cattle, in addition to meat processing. Link students have made visits to Minerva's headquarters and they have also provided us with a case for the first admissions process of 2021.
The company has already received our students for visits to its office in São Paulo, for the Hub de Conhecimento, a platform inside Link Labs.
PayPal is an online payment company based in San Jose, California, United States. Founded in 1998 by Peter Thiel and Max Levchin, the company operates internationally and is one of the largest in the industry. Tom Gerth, the former CEO of the company, provided a case to be solved during our first selection process.
Puma, the German sportswear company founded in 1948 by German entrepreneur Rudolf Dassler, is another company we have a partnership with. Candidates in the 2022.2 selection process, for example, solved a case related to the company's e-commerce.
Right in the first selection process, we welcomed this retail giant to collaborate on creating a case related to the brand's digital sales. Reserva also hosted our students at the Welcome Back Linkers event for a guided tour of one of their locations.
it happens at Link