Alpargatas is a Brazilian company with global operations that owns brands such as Havaianas and Osklen. The company built a case for the candidate's admissions process, whose challenge was to create a product to expand the sandals business in Brazil to the male audience, focusing specifically on opportunities for use outside the beach. The panel was composed by the ex-CMO of the brand, Fefa Romano.

Ambev is a Brazilian company dedicated to the production of beverages, including beers,
soft drinks, energy drinks, juices, teas and water. It is the 14th largest company in the country in terms of net revenue and controls about
69% of Brazilians beer market. Ambev provided a case for candidates to solve on our admissions process– candidates should analyze the Trade Marketing material database of 2019, choose a category and create an innovation within this item.
candidatos deveriam analisar a base de dados de compra de material de Trade Marketing em 2019, escolher uma categoria e criar uma inovação dentro deste item.

ArcelorMittal S.A. is a multinational industrial conglomerate of steel companies based in Luxembourg. It was formed in 2006 from the merger of Mittal Steel Company and Arcelor. ArcelorMittal is the world's largest steel producer, with an annual crude steel production of 93.6 million tons as of 2012. Arcelor has already consolidated numerous projects with Link, including a case for our admissions process, factory visits for the Knowledge Hub and a joint project, taking place at the Link Lodge in Palo Alto, where we put together a team of students, Link staff and Arcelor employees, to research the metaverse in Silicon Valley and create a startup in the metaverse.

We also have a partnership with AWS, known as Amazon Web Services,
a cloud computing services platform offered by Amazon.com. The company put together a UX case, based on customer experience, for candidates of our admissions process in 2021.

Coca-Cola, a company with billions of profit, set up a marketing case for our admissions process in the year of 2022. The candidates had to develop a strategy expanding the acceptance of Schweppes Premium Drink within the market.

Desinchá, a Brazilian beverage and healthy food company, founded in 2017, was at some Link events for activation. The company is also part of our extracurricular activities, with Lohran Schmidt, co-founder of the brand, lecturing to our students for the Knowledge Hub, a platform inside Link Labs.

In addition to building a case for one of our admissions process, Google is our institutional partner with workspace for education and technical support. The educational platform used by our students and teachers is Google Classroom.

IFood is a Brazilian company founded in 2011. In the market of internet food delivery,
IFood is Latin America's leader in the sector– in Argentina, Mexico and Colombia. We have had activations with this company in several events, such as Onboarding, Business Week and High School Experience. In addition to visits and lectures at the Ifood headquarters in São Paulo.

MAC, one of the largest cosmetics companies in the world, was in our admissions process of 2022, in which candidates had to create a new marketing campaign and present their strategy. The students presented their solutions to the board composed of Marketing executives at MAC. In addition to this partnership, Ingrid Abdo, VP & GM of MAC LATAM, is one of the Marketing professors here at Link.

Link students had the opportunity to visit Méqui 1000 with some McDonald's executives to understand more about management.
We also had the presence of McDonald's at our first Link High School Experience event, where participants won a dinner on behalf of Méqui. Arcos Dorados Holdings, the largest McDonald's franchise in the world as for sales and numbers regarding the restaurant system, created a case for the admissions process of 2022.

Microsoft Corporation is a US transnational corporation based in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, electronic products, personal computers and services. The company's Head of Education provided a case in which candidates should present research from secondary sources in order to define strategies for adopting Microsoft programs and solutions aimed for the Educational area in Brazil, positively impacting the country.

Minerva Foods is a Brazilian food company founded in 1924 in the city of Barretos. The company is active in the sale of fresh meat, derivatives, and in the export of live cattle, in addition to meat processing. Link students have made visits to Minerva's headquarters and they have also provided us with a case for the first admissions process of 2021.

Nestlé S.A. is a Swiss transnational company in the food and beverage sector, based in Switzerland.
It was considered the largest food company in the world, in 2014, 2015 and 2016. Nestlé has partnered with us in several different activities. In addition to creating a customer experience case for KITKAT Chocolatory,
the company has already received our students for visits to its office in São Paulo, for the Knowledge Hub, a platform inside Link Labs.

PayPal is an online payment company located in San Jose, California, United States.
Founded in 1998 by Peter Thiel and Max Levchin, it operates internationally and it is one of the largest in the business for being able to make quick payments and assist in sending money. Tom Gerth, former CEO of Paypal, provided a case to be solved by candidates in the first admissions process at Link (2020). The case aimed to identify opportunities for Paypal to increase its acceptance of services in Brazilian's market.

Puma, German sports equipment company, founded in 1948 by businessman Rudolf Dassler,
is another company with which we have partnered. Candidates for the admissions process of 2022 solved a case related to Puma's e-commerce and how they could increase sales through this medium. The students also solved this same case with the GM of the brand and those responsible for Marketing in the evaluation board. In addition, they had the opportunity to visit Puma's office, visit the showroom and have lunch with the company's GM

We've partnered with the retail giant, Reserva, to create a case study on the brand's digital sales for our first admissions process (2020). Reserva also welcomed students for the back-to-school event, Welcome Back Linkers, in 2022, for a guided tour of one of its units to better understand UX.