Importance of unifying the brand
A brand's visual identity carries with it not only visual elements, but also a tangible expression of its signs. Within Link we have a well-defined mission, vision and values in our tone of voice, actions and visual communication.
This Brand Guideline aims to unravel Link's visual identity and provide guidelines on how to visually communicate the brand.
Just like our employees, our teachers and students also tell Link's story to a wide audience, both internal and external, and use our brand on a daily basis. That's why it's important that everyone represents Link as one.
Our identity unfolds in shades of blue, white and yellow, aiming to build a visual narrative. Blue, a symbol of trust and responsibility, is the foundation on which we build our relationship with our ecosystem. White evokes purity and simplicity, reflecting our relentless pursuit of transparency and integrity in all our interactions. Yellow, meanwhile, radiates optimism and innovation, encapsulating our commitment to creativity.
We believe that education is the main source of building a better society.
That's why Link was born to prepare the agents of change who will lead and undertake the future of the world.
We are the only institution that integrates an academic and business ecosystem through an entrepreneurial education methodology, with global experience and practical learning.
We exist for those who have respect, courage, simplicity and responsibility within them.
Link. School for Changemakers.
The logo is the protagonist of the name Link, built with straight and aligned shapes from its adjacent line to the ascending line. Accompanied by the symbol, it shows simplicity in its purest form, but carries with it the strength of a unity moving towards the same purpose.
It comes in white (#FFFFFF) and dark blue (#10284E).
The symbol represents the movement and direction that Link follows: constantly moving forward. Its unfoldings represent connection, while the shape itself points to the future forming a link.
It comes in white (#FFFFFF) and dark blue (#10284E).
Link's visual communication is meticulously built around elements that reflect our identity and core values. Our signature pattern, represented by a hexagonal rapport, is more than just a print - it's a visual manifestation of our connection, creativity and continuous progress.
Elements camouflaged in our pattern: location of the two campuses, minimalist symbol, people, elevator dialogs, name, stairs and buildings that accommodate our ecosystem.
The union of all the elements results in a continuous print that adapts to complementary situations. The idea of creating figures and symbols that connect and fit together goes beyond its beauty, it allows changes to occur as the college grows and as it plays a role in the lives of so many people.
To use the Link brand, it is essential that you follow our brandbook with all the visual guidelines.
In this file you will find:
Link's brand tone of voice is positive and inspiring, reflecting the company's energy and optimistic vision. It is approachable and friendly, seeking to establish a genuine connection with its audience. Link's communication is clear and direct, avoiding complicated jargon and keeping the language simple and easy to understand. In addition, the brand seeks to be empathetic and respectful, showing sensitivity to the needs and feelings of its interlocutors.
To find out more, check out page 84 of our Brandbook.
Need help?
If you have any questions or feedback,
contact the Link Marketing team